Doo Prime, a leading global financial services provider, announced the promotion of Farah Ellaz as its new Sales Operations Manager. This strategic addition reflects the company’s ongoing commitment to optimizing its sales processes, enhancing operational efficiency, and supporting continued global expansion.
Farah brings with her a wealth of experience in sales strategy, client lifecycle management, and operational leadership within the financial services sector. Her expertise lies in aligning cross-functional teams, streamlining sales performance workflows, and implementing data-driven solutions that drive growth and scalability.
In her new role, Farah will be responsible for overseeing and refining the sales operations framework across Doo Prime’s regional markets. She will play a pivotal role in enhancing internal sales systems, analyzing KPIs, and supporting the sales teams with tools and insights needed to deliver exceptional client experiences.
A dynamic and results-oriented professional, Farah has a proven track record of driving operational improvements and fostering collaboration between departments. Prior to joining Doo Prime, she held key positions in top-tier financial institutions, where she was instrumental in optimizing sales pipelines and leading strategic projects focused on efficiency and customer engagement.
Doo Prime, part of the Doo Group, continues to expand its global footprint and enhance its offerings in multi-asset online trading services, including forex, commodities, indices, and securities. With the addition of Farah to the leadership team, the company further strengthens its internal infrastructure and reaffirms its commitment to operational excellence and innovation.
The appointment of Farah Ellaz as Sales Operations Manager marks another milestone in Doo Prime’s mission to empower traders and partners through world-class platforms, efficient service, and a client-first approach.





