Fuse Finance, a fast-growing fintech platform revolutionizing embedded finance solutions, announced today the appointment of Yasmin Bayat as its new Chief Revenue Officer (CRO). In her new role, Bayat will be responsible for leading Fuse’s global revenue strategy, driving customer growth, and scaling the company’s go-to-market operations.
Bayat brings with her more than 15 years of experience in revenue leadership roles across the fintech and SaaS sectors. Known for her data-driven approach and ability to build high-performing teams, she most recently served as VP of Revenue at a leading financial infrastructure company, where she played a pivotal role in tripling annual revenue and expanding into new markets.
Fuse Finance has rapidly emerged as a category-defining player in embedded finance, enabling companies to offer banking, payments, and lending solutions directly within their products. The company’s flexible, API-first platform has attracted a wide range of enterprise clients across e-commerce, logistics, and B2B marketplaces.
Bayat’s appointment comes as Fuse Finance continues to expand both its team and product offerings. With recent funding and a growing customer base, the company is focused on scaling its operations and strengthening its leadership team to meet increasing demand.
As the embedded finance space continues to evolve, Bayat’s leadership is expected to further cement Fuse Finance’s position as a trusted partner for companies seeking to transform how they deliver financial services.
About Fuse Finance Fuse helps global businesses to make payments like a local in and around the MENA region, without the need to localise their payment stack. they work with payment companies, platforms, and enterprises around the world to make adding the Middle East as simple as an API integration.
